Event Organiser

  • Cineleisure

Challenges

Final Challenge (20%): Music Video of "Ja Jambo" (SOLO)

5 April 2015 ‐ 8 April 2015 (12:00pm)

Unleash the creative monster in you, and be the star of your own music video!

  • Contestants are to create a “viral worthy” video of themselves in a 15 second music video featuring the song “JA JAMBO”.
  • Contestants are to film themselves acting, lip syncing, dancing etc. to a part of the song, and put it together to make a music video.
  • Complete it with a creative title for your music video.
  • The video will be shown and evaluated at the Finals on 11th April 2015.

Download the song here: Download Link

Watch the video of “Ja Jambo” from the movie “Wild Wild Rose” here

Final Challenge Submission

Send us your 15 second music video
Title your video: "CNOS4<Your Name><Title of Music Video>"
Send to: contest@cathay.com.sg
Send via: wetransfer.com


Challenge 2 (20%): “LIKE A BOSS” Challenge

28th March 2015 ‐ 3rd April 2015 (12:00pm)

Ignite your entrepreneurial spirit, think out of the box to succeed in this challenge!

Instagram, Facebook, Tweet to garner people to come down to the event on 4th April 2015, Saturday, from 3pm.

Submit all permalinks via our microsite (cineleisure.com.sg/cnos/challenge) by 4th April 2015, Saturday, 12pm.

The “Like A Boss” Challenge will see contestants working in teams to re-package Sticky candies, price and market them at a pop-up store. All proceeds garnered will be donated to Cathay Organisation’s adopted charity: Society For The Prevention of Cruelty To Animals (SPCA).

Each team will be given the following on-site:

  1. Your pop-up store consisting of 1 table and 2 chairs. Go ahead and decorate the store to stand out from the rest!
  2. 4 Kg of loosely packed Sticky candies;
  3. Customized #CNOS4 sticker labels;
  4. $20 to purchase materials to pack the candies, and deck the store;
  5. Items from SPCA;
  6. 2 hours of preparation time;

You’ll be graded on:

  • Publicity generated
  • Sales

Refer to table below for grouping!

Group Contestants Group Contestants
Group 1 Birdie Liau
Carol
Group 7 Melody
Shermaine
Group 2 Christine
Ken Lim / Krayonstories
Group 8 Fivefeeteight
Peipei princess
Group 3 Shinedivas
Cherai
Group 9 Victoria Yap
LJIAHAO
Group 4 foxedrose
Jason Neo
Group 10 DarrylSSY
Akemi
Group 5 Christine
coldkohmew
Group 11 mauritzxx
Lauche
Group 6 AlexisAngx
Jthejon
Group 12 Xue-er
Cheowster / Chelsea
Group 13 Yilin/Bigwhitesmile
Carine Chua

Submit Permalink Here



Challenge 2 Submission

Contestant are required to submit permalinks in the form below! Entries must be submitted through the form below else will not be considered for scoring. Each contestants are required to submit at least one permalink and allowed to submit multiple permalinks of any social media postings for the challenge. Submission after closing date will not be considered for scoring.

  • Only insert one permalink at a time.
  • Blog Post Permalink: e.g. http://example.blogspot.com/2015/03/sample.html or http://example.com/sample

    Instagram Post Permalink: e.g. https://instagram.com/p/FqVYd/?taken-by=username

    Twitter Post Permalink: e.g. https://twitter.com/username/status/464607787650396160

    Facebook Post Permalink: e.g. https://www.facebook.com/username/posts/840926082596499

    YouTube Video Permalink: e.g. https://www.youtube.com/watch?v=example

    Dayre Post Permalink: e.g. https://dayre.me/username/PBY7vlRljm


Challenge 1 (20%): #OOTD Showcase

21st March 2015 ‐ 27th March 2015

Contestants will be randomly assigned into groups of 4. Each contestant is to dress up as each character in Cathay’s 80th anniversary commemorative movie, Our Sister Mambo according to their hashtag personalities: #oldschoollikekaya / #hotlikesambalbelacan / #kaypohlikeanauntie / #manjalikeababy

Contestant will need to complete the following task:

Task: Instagram of the final #OOTD including tag @Cathaylifestyle and Hashtag #CNOS4 and either #oldschoollikekaya or #hotlikesambalbelacan or #kaypohlikeanauntie or #manjalikeababy depending on which character you are portraying.

Submit Permalink Here



Challenge 1 Submission

Contestant are required to submit permalinks in the form below! Entries must be submitted through the form below else will not be considered for scoring. Each contestants are required to submit at least one permalink and allowed to submit multiple permalinks of any social media postings for the challenge. Submission after closing date will not be considered for scoring.

  • Only insert one permalink at a time.
  • Blog Post Permalink: e.g. http://example.blogspot.com/2015/03/sample.html or http://example.com/sample

    Instagram Post Permalink: e.g. https://instagram.com/p/FqVYd/?taken-by=username

    Twitter Post Permalink: e.g. https://twitter.com/username/status/464607787650396160

    Facebook Post Permalink: e.g. https://www.facebook.com/username/posts/840926082596499

    YouTube Video Permalink: e.g. https://www.youtube.com/watch?v=example

    Dayre Post Permalink: e.g. https://dayre.me/username/PBY7vlRljm

Challenges Judging Criteria

We will be looking out for elements such as creativity, content quality, the way participant showcase their personality through their postings, and interaction/reactions with/from followers. Detailed judging criteria as the following:

Social Media Grading
Social Influence judged by the Organiser (50%):

  1. 10% ‐ Interaction on post, receiving comments and actually communicating with readers.
  2. 10% ‐ Interaction on Submitted Twitter and Instagram Posts.
  3. 10% ‐ View Count.
  4. 20% ‐ Statistics Rating.

Social Influence Judges (50%):

  1. 20% ‐ Creativity (Copywriting & Creative and appropriate use of images and videos).
  2. 20% ‐ Content (Body copy and Layout of content, text, images, videos and etc).
  3. 5% ‐ Tone of post, appropriate for both the client and readers.
  4. 5% ‐ X Factor. Influencer goes the extra mile to create or include content to further excite and engage.

Engagement with Judges

  1. Event Attendance: On-site and Post Challenge Coverage, Finals.
  2. Challenge Released by Judges