Nuffnang is celebrating our 8th birthday and to start the ball rolling here are 8 fun facts about our company:

  1. Nuffies refer to the staff working behind the scenes, while Nuffnangers refer to our bloggers. Don’t mix them up!
  2. Nuffnang is actually a Jaifakan word that means ‘Real Good or Real Cool’
  3. was our first website launched on 27th February 2007.
  4. The launch time was 2.30 a.m because a fortune teller had told Ming that it was the ‘most prosperous’ time to launch Nuffnang.
  5. Our first birthday bash was known as the Pajama Party.
  6. Nuffnang has been recognized in Singapore’s Book of Records as ‘Singapore’s First Blog Advertising Community.’
  7. Timothy and Ming first met across a Pussycat Dolls concert.
  8. When Nuffnang first started, our founders did not even know what an insertion order was. (An Insertion order is a essentially a document that specifics the dates and scope of a media buy, used in print, online and broadcast media.)

(Here’s a heads up: If you are interested in finding out more about our very cool backstory, drop by our official dayre account to find out more for yourself!)

While it has been fun planning for a party, we could not have pulled this off without the generous help and support of our partners:

Official Venue Partner:

Da Paolo Logo

Da Paolo Bistro Bar at Rochester



Escape the hustle and bustle and enjoy alfresco dining at Da Paolo Bistro Bar located at Rochester Road. The stylishly laid back environment and exceptional cuisine makes this an excellent choice for events and celebrations.

Official Photobooth Partner


Hello Stranger Photobooth

 Website/  Facebook


(By Hello Stranger Photobooth)

Touted as one of the best photobooth in Singapore, Hello Stranger uses only the best professional studio lighting and camera systems available. Photos in a flash, instant prints in a flash – Hello Stranger preserves the moments in history for you.

Official Cake Partner:

Butter Studio

Butter Studio



Butter Studios is a Halal Certified bakery that currently has 3 outlets island-wide. From local classic delights such as salted Gula Melaka cupcakes to the usual fan favourites of red velvet cakes, Butter Studios boasts of bakery goodness that is bound to satisfy anyone’s sweet tooth.

Official Event Stylists:

Assemble Happinest - new

Assemble Happinest



Just look at the beautiful set up and decoration done up by Assemble Happinest! Assemble Happinest decorates the venue with lush and fresh flowers according to theme, providing the perfect backdrop to kickstart your special day.


give fun PNG B2

Give Fun

Website/ Facebook


Whether is it planning for wedding, events or parties, you are in safe hands with Give Fun. Providing creative and fun decorations for all types of special occasions with a diverse product range, Give Fun was set up with the humble aim of ‘giving fun to the people’.

Official Performance by live band:


Facebook | Youtube | Instagram

A popular act known for its live performance, HubbaBubbas is a 3 piece acoustic band based in Singapore. The power packed trio delivers electrifying energy and great vibes on stage, performing songs ranging from R&B, Pop, Hip-Hop to Jazz.

Official Fringe Activity Partner

Soap Factory

Soap Factory



Soap Factory is all about fun-loving soaps, lip balms, body lotions and organic liquid soap making lessons. Besides learning how to custom make your own soaps with a variety of designs to choose from, gentle ingredients such as natural shea butter, goat milk and aloe vera soap bases are also used for the skin.

Lucky Draw Partners:








Exclusive 8 Essentials Partners:


This year, the Nuffnang team has put together an exclusive box of 8 essentials; daily necessities for every blogger in their blogging journey. Ranging from eye masks to electronic toothbrushes, it’s the box that covers each and every need, and this was only made possible by the help rendered to us by our lavish sponsors.









GP Batteries




Nescafe Dolce Gusto




With the official birthday bash happening less than a week from now, the party gears have already been set in place and we are ready to conquer the weekend!

Are you excited yet?

Samantha Koh
Nuffnang Community Team

Hola Nuffnangers! What’s crackin’?

NuffnangSG has had the busiest start to 2015, but before we share with you what’s in store for the year, let us have a brief recap on the events that occurred over January.

1. Regional Summit in Bangkok, Thailand

Boss Ming has stepped up to the mantle as CEO and Boss Tim as COO of the Netccentric Group this year – marking 2015 as an important year for Nuffnang and our sister companies!

The Management teams across 7 countries all over the region met up as they annually do for our 2015 Netccentric Summit in Bangkok, Thailand – the land of smiles.

There were intensive full day of meetings and planning for sure. But Nuffnang still has to do what they do best.

Singapore, Malaysia, Australia, Philippines, Thailand, United Kingdom and China all came together with one strategic goal in mind for 2015. So be afraid, or excited. Either way works :)


2.      Company Retreat in Bali, Indonesia

After a fulfilling 2014, Nuffies from Singapore, Malaysia, Thailand and China were also flown to Bali for the annual company retreat from 12 to 15 January 2015.

It was not only an internal meeting to reflect on 2014 and to move forward into 2015, but it was also a time for us all to let loose together!  What could be better than a holiday with lots of sun, sea, padi fields and sacred temples?

Pick Ming’s and Tim’s brains about this annual tradition and their personal experiences this time round!

5 countries worth of Nuffies were present this time and hanging out with 70+ Nuffies is either no joke, or LOTS OF IT. It was a time to see both familiar and new faces again, and it was so much fun getting to know and bunk in with so many different people (yes, we had an international sleeping situation!).



On the last night, as we were just getting closer to one another, Ming and Timothy brought everyone to Metis Bali Restaurant, a renown french fine dining restaurant. We had a luxurious three course meal!

“It has been a great 2014 for the Netccentric Group Internationally and we want to thank every one of you for your hard work. We celebrate today together as a family and from tomorrow onwards, we go back to our respective countries stronger, ready to take on 2015,” Ming said after dinner.


3. Netccentric unveils growth plans in Australia

Ming addresses the challenges and growth plans in Australia in his recent interview with The Australian. Plans include the opening of a Sydney office and expansion of the Australian team!

4. We’re turning 8!

Like the previous years, we are organising a birthday bash to celebrate Nuffnang’s 8 years of success. NuffnangSG is holding its celebration this year in March and we expect it to be an HUGE party. Keep your eyes peeled!

5. Nuffnang is now also on Dayre!

As pioneers in the blogosphere, how could we miss out on Dayre, the up-and-coming mobile-blogging platform?

Instead of traditional blogging constrained to the limitations of a desktop computer, we are now able to write to our readers as we go about on our daily activities as Proud Nuffies. Living in an era of constant “upgrades”, there is no other time for us to level up our blogging game!

Follow our official Dayre account now!

And it’s not just us – we have our allies across the world on board too. If you’re keen to join in on the Dayre fun, check them out: Malaysia, Thailand, UK, China and Philippines!

*waves Nuffnang flag*

6. Blogger Updates and what’s coming up for them in 2015?

Enough about us at the Nuffnang headquarters – apparently we are not the only busy ones this year. Many of our top bloggers are also expecting many things new.

              • Yina married her soulmate right at the beginning of this year!

  • Qiuting, is expecting the birth of her newborn in March this year! This signifies an exciting year for Qiuting and Nuffnang as she progresses to her next stage in life as a mother, which will also mean growth and development for her as a blogger and an influencer.

Many of our bloggers who have stayed on with Nuffnang over the years are maturing into roles of parents and we couldn’t be more proud to be around to see them through these milestones!


      • Peggy is currently on THE dream holiday that most of us can only fantasize about.. Think the Artics, riding dog sleighs and frolicking in the company of reindeer

        • Melody is off to London to step out of her comfort and to experience all things new and different!

  • Last but not least, with Wendy as an ambassador of Curash, Merries and Tyrequeen, and Qiuting’s partnering with several brands this year, look forward to bigger and better things from our brand new Talent Management Division that now represents Bloggerati by Nuffnang!

Cheers to an awesome year ahead for us all!

Amanda Tan
Nuffnang Community Team

Photos credit: Misstamchiak

We noticed that there’s a new generation of Singaporean young hawkers who has been breathing new life into our dying hawker food culture.

These ‘hawkerpreneurs’ have created such a huge buzz because of their resilience in the face of tumultuous circumstances. Think about the tough hours, harsh work environments, and the lack of the corporate world’s glamour – all in a bid to pursue their passion, and to preserve Singapore’s rich hawker heritage whilst putting their own spin on it.

Which makes all wonder: WHY do they do it?! Why did they choose to give up the cushy corporate world to spend the rest of their lives mastering a particular craft? These talented hawkers under the age of 35 have been the talking point of our diligent food bloggers – and here, we unravel the mystery behind their motivations down this unorthodox path.

Photo credit: Misstamchiak

1.       Preserving a dying trend of old recipes

23 year old Douglas of Fishball Story shares about how his grandmother’s handmade fishballs ignited his passion to share the authenticity and taste of real handmade fishballs.

Photo credit: A Noodle Story

2. Marrying the best of two culinary techniques

Singapore’s first and only Singapore style ramen served up at A Noodle Story, is the brainchild of a pair of chefs who trained at Shatec, who both has worthy experience at some of the best restaurants in Singapore. They were sorely disappointed by the standards of the noodles available and the exorbitant prices charged in the market, and hence decided to create the ultimate Noodle dish inspired by modern European techniques and Asian flavours.

3. Offering a healthier option for working Singaporeans

With decades of experience at swanky restaurants, Gary Lum noticed that there was a lack of health-conscious options for office workers especially when it came to comforting soups – hence, starting up The Soup Bar.


Photo credit: The Soup Bar, ieatishootipost

4.  Bringing the Hipster to Hawker

Another highly raved hipster hawker stall is Truly Curry Rice, opened by Joel and Denice who gave up their trading jobs. Passionate about Hainanese Curry Rice and armed with a belief that they will yield greater profits in the future, they are using home recipes passed down from generations before them.

Photo credit: ieatishootipost

5. Continuing a family legacy

Third generation hawker Ruifang took over 545 Whampoa Prawn Noodles from her grandfather, as she realized that her real calling in life was to continue the family legacy. It’s heartening to know that she finds so much more satisfaction and fulfillment doing this than sitting behind the desk.

Photo credit: Misstamchiak

6. Expressing filial gratitude

26 year old Boon Leng is taking over his grandparents’ and parents’ business, Hock Kee Bird’s Nest Drinks Drinks that originally started in the 1950s with only a pushcart. As helping out at the stall was a big part of his joyful childhood, he decided to open a permanent stall.

7. Enlightening about the essence of handmade products

Second generation hawker Richard gave up his mechanical engineering job to continue his family business Teochew Handmade Pau, armed with his vision to continue the legacy of traditional quality bakery products.

8. Slogging it out with a kaki

Together with his old army buddy Ah Wee, Adrian decided they needed a change from their tiresome and lackluster corporate careers. They serve up Adrian’s grandmother’s kickass secret recipe at Old Bibik’s Famous Peranakan Rendang, which is prepared daily from scratch.

9. Tracing the roots of their food

Former cabin crew Gerald and Julyn, decided to settle down and continue her father’s Hokkien Mee business Penang Kia which originated from Penang.

So be sure to support our local hawker heroes and check them out over this week! Bon appetite ;)

Amanda Tan
Nuffnang Community Team

Bloggerati by Nuffnang

P1050411 (1)Nuffnang top bloggers gathered for an exciting night of activities, good food and great company for Bloggerati Launch Party! What’s Bloggerati you might ask? Bloggerati by Nuffnang works with top bloggers from Nuffnang community and closely manage their successful brand partnerships, media relations and professional development.

Living Room @ The Arts House

We celebrated this milestone at a gorgeous looking venue!


Don’t mistake The Arts House for just another art gallery! Occupying the almost 200-year-old building that was Singapore’s first Parliament House, The Arts House since its opening in 2004 has been playing an active role in the Singapore arts and creative scene. They have rooms that are cosy, like The Living Room, where we held our Bloggerati Launch Party.


The Arts House supports and presents programmes and festivals that aim to develop and promote literary arts in Singapore, which makes it a great place for a cosy event, conference or even a recital! The place had an amazing ambiance which was perfect for Bloggerati Launch Party.

The Arts House:

Facebook –

Twitter –

Instagram –

Hello Strangers Photo Booth

What’s a party without photos-taking and photobooth? Thanks to the lovely folks at Hello Stranger, some of the Bloggerati Personalities and nuffies had their go as the covergirl/coverguy for  the exclusive “BLOGGERATI magazine”! How cool can that be? We can pass off as the new-age celebrities, can’t we? ;)

BlogBlog 2Blog 3

Fun times with the lovely nuffies and Bloggerati Personalities! Full album can be found here, also free to check out the following hashtags on instagram #nuffnangxhellostranger #hellostrangerphotobooth to take a look at the photos taken :)

Hello Stranger Photo Booth:

Facebook –

Maketh Project

We invited the good people at the Maketh Project to showcase the art of handmade leather crafting! The Bloggerati Personalities had a good time personalizing their very own leather name card holders:


Want to get your hands dirty and create your own personalized lather products for yourself or your loved ones? Head over to Maketh Project for their “pay-as-you-use” workshop! Prices start from $37.90 onward, which includes the rental of tools and materials used (leather used and spare parts/accessories).  It is definitely a great place to spend time crafting a personalized gift for that special someone!


To get inspirations for leather crafts, Maketh Project:

Facebook –

Instagram –

Orange Clove Catering

They say it’s a sin to post food pictures before meal time or late at night. Apologies if you are looking at it now at night! We had lovely customized canapes menu specially prepared by Orange Clove Catering that night!


We had a wide variety of food which includes Tapas (we look the Smokes Salmon with Cream Cheese & Asparagus!), Salad platter, Premium Sushi Platter, Hot Entrees (a shout-out to the delicious baked Scallop Rockefellar and Shish Tawook Grilled Chicken Kebab). Not forgetting the pretty desserts of macaroons and cheese cakes to end the night!

Orange Clove Catering customizes menus for your special occasion!


Orange Clove Catering:

Facebook –

Instagram –

Fiona Treadwell Floristry

Last but not least, the sweet smelling fragrance from Fiona Treadwell Floristry’s flora pieces perfected the ambiance at the party. Fiona Treadwell Floristry customizes every bouquet to suit the bride or the recipient. There will never be two of the same bouquets! Apart from floral arrangements, she also provides decors and prop rentals to create a more wholesome and complete look for the venue.


Her handmade take-me-home tins and cacti won the heart of many. Everyone could not resist taking home those pretty take-me-home tins! Not forgetting, the debut of a backdrop that was curated by Fiona. Our personalities couldn’t help but to take loads of photos!


Fiona Treadwell:

Blog –

Facebook –

Instagram –

The night couldn’t have been possible without the contributions of every individual. Once again, we would like to thank our partners for the great effort put into this event. Not forgetting the hardworking nuffies and our Bloggerati Personalities who took time off a Sunday evening for this significant event.P1050415

Follow us and stay tuned to Nuffnang SG official blog, Facebook, Twitter & Instagram for future updates as we embark on this new journey with our Bloggerati Personalities…

Madeline Chin
Nuffnang Community Team

It’s that time of the year again, where tertiary/university students have graduated from school and are out on the job market, looking for That One Ideal Job. It’s almost like looking for a marriage partner, except this one pays better (or not).

Many people often look at the Nuffies and wonder,

1) What is it that they do? I know they deal with bloggers (“there that pink hair one”) but what do they do exactly? (This is a more popular sentiment among the older generation though.)
2) Why this company like so fun ah?
3) Why is my company not as fun?

This month, some of the Nuffies came together and documented an entire day of their lives at work to satisfy your curiosity. Just a disclaimer, this might make it seem like we are all fun and no work – in actual fact, we are indeed all fun because our work is fun.


First, read about Darren from the Advertising Operations team’s day as a Nuffie. Darren also happens to be the first male ad ops in the company.

darren dayre

You probably already gathered from Darren’s post that the Nuffies enjoy OOTDs. Here’s 1/3 of the famed #CrazyCatLadyStudios (yes, it’s legit, with a facebook page and all), Gillian, from the Churp Churp team. That actually makes her a Churpie but that’s just technicality.

gillian dayre


This other Crazy Cat Lady actually really owns 2 cats at home, and fostered 3 kittens we found near our office area for a week or so early this year. Rebecca is from the Regional Office team, but doubles up as the art director of #CrazyCatLadyStudios during lunch time.

rebecca dayre


One of the longest standing Nuffie is Sarah, whose day includes being The Nicest Girl In The Office and designated Behind-the-scenes Photographer.

sarah dayre

Ending off this series of A Day In The Life Of A Nuffie with Jaey’s day as our office’s chef.

jaey dayre

I guess what we are trying to say is that:

1) Even though it does not seem like it, but when it comes down to serious business, the Nuffies do get the job done. The tears, sweat and tears (yes, REAL TEARS) that come with this job simply goes away when we help lift each others’ spirits up on bad days in our own different ways. Some of us take OOTDs to de-stress, some of us cook, while some of us go for KTV sessions together.
2) Yes, we are as fun as you think we are.
3) If not, even more.

So here’s a tip for you who are looking for your first job, or looking for a switch of environment – make sure that you do what you love and you’d never know what Monday blues are. It does sound cheesy but being friends with all your colleagues help, too!

Qinxin Khoo
Nuffnang Community Team



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