Dear Community,

I was deeply saddened by the news of Former Prime Minister, Mr Lee Kuan Yew’s passing today.

The Netccentric Group’s heartfelt condolences are with his family, and indeed all Singaporeans today.

Mr Lee Kuan Yew is widely credited as being the founding father of modern Singapore, and I hold the personal belief that without him (and others who followed), Singapore would not have come as far as it has today.

In tribute of his invaluable contributions to the Singapore story, we have mobilised several initiatives to celebrate his lifelong achievements.

  1. For all Singaporean Nuffnang bloggers (all 55,113 of you), we encourage you to log in to your Nuffnang Dashboard, and enable the Tribute to LKY ad unit. This is a non paid ad unit and represents a personal choice entirely, but I do hope to see the entire blogosphere participate in this meaningful and unified gesture.
  2. We also hope that as many of our influencers and bloggers will take to their Twitter, Instagram and Facebook accounts to tweet their condolence/tributary messages, under our suggested hashtag, #THANKYOULKY. Once again, we hope to see a unified response in this area.
  3.,, SG.ChurpChurp, have replaced our default cover banners with a tributary LKY version.
  4. We will also be promoting the use of this hashtag along with tributary images on our mobile blogging platform Dayre, which is popular with many Singaporean users.

I hope you will all agree that he deserves this much and more, for all his years of service, and I encourage us to stand TOGETHER, to show the world what he meant to us.

I thank you in advance for your collective thoughts and prayers.


Best Regards,
Cheo Ming Shen
The Netccentric Group
(Parent Company of Nuffnang, ChurpChurp, Ripplewerkz, Reelity.TV & Dayre)

Amantha Koh
Nuffnang Community Team


The highly anticipated Thriller directly from West End London will be coming to Asia for the very first time. “The Legend Live On” will be live in Malaysia at the Putra Indoor Stadium, Bukit Jalil, Kuala Lumpur, Malaysia from March 19th till 25th 2015!

Events / Thriller

Seen by millions of fans around the world, this musical celebration has visited 28 different countries! This two hour musical will tell a story of Michael Jackson’s illustrious 45 years in the musical industry with powerful and eye-catching visuals, the nostalgic tunes and the ever-hyper cast and crew members!

Smooth Criminal 2

Witness Michael Jackson’s everlasting performances like Smooth CriminalBillie JeanBeat It, and even songs from his Jackson 5 days like ABC and his trademark Moonwalk and gravity defying 45 degree lean!

Smooth Criminal 3Thriller Live - Australia CastThriller AusNZ-Malaysia Cast with Tour Manager Phil Watts

Don’t miss out on this! Even the cast and crew of Thriller are excited as to what’s in store for them in Malaysia.  For more information, hop over to Milestone Productions Facebook Page now.

Thriller Promo Poster

And if you’ve always been a huge fan of Michael Jackson, we have some good news for you! Nuffnang is proud to be the Official Social Media Partner for Thriller Live in Malaysia, and we are giving away 3 pairs of CAT B tickets (worth RM$602) so you can catch it live in Malaysia*.

Here’s what you need to do to win the pair of tickets, simply:

1. LIKE and SHARE our Facebook Post

2. Leave a COMMENT in the Facebook post and share with us what’s your all-time favorite Michael Jackson’s move!

Contest ends SUNDAY 22 Feb 2015, 11.59PM. (pssst. Share this with you love ones to increase your chance of winning!)

*Terms and Conditions

  1. Please ensure your Facebook posting is set to PUBLIC.
  2. Multiple entries will be accepted but duplicates will be disqualified.
  3. Each winner is only entitled to one pair of tickets only.
  4. Judges decisions are final and organizer reserves the right to alter the mechanics without prior notice.
  5. Flight and accommodation will not be provided
  6. Terms and Conditions may change without prior notice

#ThrillerLiveMalaysia, #NuffnangxThriller and #NuffnangSG

Good Luck!

Amantha Koh
Nuffnang Community Team


Dear 2014,

You’ve been a pretty amazing year – one that’s filled with highs and lows (more of the happy moments of course) for Nuffnang and our bloggers. So here we are looking back on the 5 memorable moments we had in the year 2014:

1. #NuffnangIs007, And We Got The License To Party!


We turned 7! The teams from all the Nuffnang offices in the region unanimously came up with the theme of 007, commemorating our 7th birthday regionally.

2. For a Good cause at Nuffnang: ALS Ice Bucket Challenge & Giving Tuesday 2014


The year 2014 is a year of giving here at Nuffnang. The Nuffies and some of the bloggers (BenRanAway & Peishi) took up the ALS Ice Bucket Challenge and contributed to the cause in their own unique way.


And for the second year running, the Nuffies were back doing our part for the community on Giving Tuesday 2014. The packing and distribution of 330 food bundles to the low-income families was not an easy feat. But the Nuffies made a great team and successfully put smiles to the beneficiaries at Fei Yue Family Service Centre.

3. Love is in the air~

 If 2013 was the year of proposals for our bloggers, 2014 is the year of weddings and more weddings!

Slide1The union of #nadskai1314 kick-start the wedding year at Nuffnang! Much preparation was put in place for Nadia’s fairytale wedding.

Slide2Jayne goes for a casual yet chic wedding theme which resonates strongly with her personality.

Slide4Juli is now happily married to her childhood sweetheart of 10 years and still relishing every moment with her Mr Mode.

Slide3The good-looking couple got hitched this year after Silas proposed to Jessica (affectionately known as TippyTapp) in 2013!

Seeing this trend, 2015 seems to be a baby booming year for our bloggers….? We certainly don’t mind having cute babies at our office!

4. Bloggerati Launch Party

BloggeratiThe launch of Bloggerati was a night of good food, great company and big plans for the bloggers in the coming year. We can’t wait to share it with you guys!

5. Partnership with Digital Fashion Week Singapore: #NuffnangxDFW

DFWWNuffnang was the Social Media Partner for Digital Fashion Week Singapore 2014. It was one helluva event filled with glitz, glamour and gorgeous people!

DFWOne of the highlights of the event was the involvement of the #DFWInsiders for this year’s Digital Fashion Week. Our influencers get first-hand dibs and behind the scenes to the fashion shows! Find out what our local and regional influencers Amanda Leong, Peggy Chang and NaNa have to say about their experience at #NuffnangxDFW.



Thank you, 2014.

As we bid farewell to this eventful year, we would like to take this time to thank everyone who have supported us all these years. 2015 will be the year to look out for, cheers to an amazing year ahead!

Amantha Koh
Nuffnang Community Team

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Hello Everyone,

Today, as I was updating my personal plans for 2015, I received news that misinformation about Nuffnang, one of Netccentric’s core businesses, has been spreading on social media.

I’m intrigued by the sudden interest in the financial aspects of our businesses, especially as we count down to the New Year, and thought it presented a WONDERFUL OPPORTUNITY to share, with those interested, MORE!

All information that I’m sharing with you today is publicly available, but the purpose of this clarification is to tell you WHERE to look. :)

What is Netccentric?

Netccentric is the group of businesses that both Timothy Tiah and I founded in 2006. We started it with S$65,800.

  1. We have offices in Singapore, Malaysia, Thailand, Philippines, Australia, China and the UK.
  2. We have about 200 full-time employees.
  3. Netccentric has over a dozen social media-related subsidiaries including: Nuffnang, ChurpChurp, Ripplewerkz, Reelity.TV and, mobile blogging application, Dayre.
  4. We have not received any outside funding.
  5. We have no loans from banks or financial institutions.
  6. The company has grown organically using self-generated profits over the years.
  7. No further capital was injected, hence our paid up capital of Netccentric is still $65,800.

Below, is a simplified corporate organizational chart of our company.

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Why talk about Netccentric when people are asking about Nuffnang?

Without doubt, Nuffnang is the most recognizable brand within the Netccentric group.

However, Nuffnang tells only one part of the story.

Because of how we have structured the companies, its financial health, and that of the group, can only be ascertained by understanding Netccentric Pte Ltd’s CONSOLIDATED group numbers.

WOW! Does that mean you are going to tell me how much Netccentric makes and has in the bank account?

Erm, no.

The group has a complicated structure with lots of accounting and reporting lines.

There is no requirement for the group to be audited, so we only have internal consolidated numbers, which are for internal consumption.

Then what are you going to give us!!!???

I will give you just a snapshot of our business’s performance in two key markets: Singapore and Malaysia. (A significant proportion of our revenue comes from five other countries BUT I’m happy to share our Singaporean and Malaysian figures.)

Netccentric, Nuffnang, now Nom Nom???

As I mentioned before, we have over a dozen subsidiaries, so it’s not easy to explain.

But, in Singapore and Malaysia, ALL REVENUE that we make for NUFFNANG AND CHURPCHURP, is billed through NOM NOM MEDIA.

We consider revenue from Churpchurp as relevant, because Nuffnang sells our influencers’ blogs, but Churpchurp handles all their other social media platforms. Revenue from Reelity.TV is negligible at this point, since it is a startup.

Nom Nom Media, the official digital media reseller for Nuffnang and ChurpChurp in Singapore and Malyasia, is a fully-owned subsidiary of Netccentric.

Put another way, Nom Nom Media is the sales agent of Nuffnang and ChurpChurp in Singapore and Malaysia.

Below is a chart that illustrates the relationship between Nom Nom, Nuffnang, ChurpChurp, and ReelityTV.


As you can see, all money received for influencer marketing campaigns is billed through Nom Nom Media. The profit we make, therefore, does not rely on one company, but all three together. At the same time, our cash in bank balances, should be a sum of all three and not one.

The numbers

Below a snapshot of the numbers. You’re welcome to purchase a full set from the official registries.

Revenue FY2013*

Nom Nom Media Malaysia- RM 10,894,902
Nom Nom Media Singapore- SGD 1,810,621

Profit FY2013*

Nom Nom Media Malaysia- RM 358,585
Nom Nom Media Singapore- SGD 69,787

Cash in bank as of 31 December 2013*

Nom Nom Media Malaysia- RM 526,969
Nuffnang Malaysia- RM 157,338
ChurpChurp Media Malaysia- RM 226,928

Nom Nom Media Singapore- SGD 64,024
Nuffnang Singapore- SGD 26,899
Churpchurp Singapore- SGD45,421

*Numbers are based on 31 December 2013 accounts as audited by K J Tan & Co in Singapore and Ahmad Abdullah and Goh in Malaysia.

What about 2014?

2014 has been an extraordinary year for Netccentric.

We have seen GROUP CONSOLIDATED Revenues rise in excess of 25%! (I’m being conservative, because they are unaudited as yet.) Profits have seen EVEN BETTER growth.

All of this has been achieved on the back of a diversified business built on sound values and principles, a wonderful and dynamic young team, and our industry partners and clients.

Final note

Writing out this note at the end of the year with so much happening around us has left me in a pensive mood.

I am happy and proud of our achievements as a company, but all this must be taken in context of what is happening elsewhere.

I am proud that a staff-driven initiative for Malaysian flood relief has been executed on our Nuffnang Malaysian blog network just today. I do hope it will drive donations and awareness to our chosen partner charity, Mercy Malaysia.

In addition to that, I ask you all, to give a moment of prayer and thought for the families and loved ones of the victims on board Air Asia QZ8501.

I wish one and all, safe travels, a joyful New Year celebration with your families, and a splendid 2015.

Yours Sincerely,
Cheo Ming Shen
The Netccentric Group

Amanda Tan
Nuffnang Community Team

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Nuffnang supports the blogging community in creating original content and engaging readers.

As the blogosphere is a largely unregulated ecosystem, there are numerous interpretations of a code of ethics and best practices.

There have been some discussions recently about these interpretations.

With a blogging community that spans 7 countries and over a million publishers, I believe we have a part to play too.

That part we have played everyday since inception. It is evident in the daily actions of our staff, and every communique we have sent out.

This, for the benefit of the wider public is how we operate.

1. Nuffnang encourages all our bloggers to declare if their post was sponsored

Nuffnang was the first in the industry more than five years ago to recommend heavily to our bloggers to mention ‘advertorial’ or ‘sponsored content’ in their posts.

  • We enforce this as best as we can to our bloggers as well as our clients. Our client servicing personnel are trained to educate brands on the potential negative impact on their brands when consumers find out that they have been misled by a review masked as an ad.
  • Our advertising operation staff, who communicate and deliver assignments to bloggers, do so through our automated admin system that states Nuffnang’s stance before they accept an assignment.
  • Finally, Talent Managers that manage the bloggers’ schedules host review sessions with our bloggers twice a year to ensure that our plans, decisions, ethos and processes are in-line with our bloggers.

This has been a position we have maintained throughout the years.

Nuffnang Dashboard- Disclaimer

Example of Nuffnang’s Sponsored Post declaration shown to the blogger, before he/she accepts a Sponsored Post assignment.

 2. Nuffnang updates and presents blogger traffic through our built-in analytics tool

Every blogger that signs up with Nuffnang is required to put a Nuffnang ad unit code on their blog. This allows us to serve ads and more importantly, track their statistics in real-time.

Bloggers are able to login to their Nuffnang dashboard to receive assignments or analyse their traffic.

At the proposal stage, we share blogger profiles that reflect, based on past trends, a snapshot of the bloggers’ statistics. These profiles are updated every quarter. When the campaign is ongoing or has ended, Nuffnang then prepares a report that reflect the true statistics of the blog during the campaign period.

For further transparency, some of our partner agencies have exclusive access to real-time data that mirrors information that the bloggers see on their Nuffnang dashboards, on a platform we call “Nuffnang Insights”.Nuffnang Insights - Real Time Stats v4

Example of how Nuffnang Insights look like when our partner agencies click on the blogger’s profile.The “Blog Traffic” portion is real-time and is the same data as reflected on the blogger’s dashboard. Note: Certain information have been masked to protect blogger’s confidential information Nuffnang Dashboard- Real Time Stats

Example of how a blogger sees his/her stats when he/she logs in the Nuffnang dashboard.

3. Nuffnang pays our bloggers through an automated process

Upon successful delivery of their engagements, our bloggers are credited with their payments into their Nuffnang accounts. After which, they can choose to cash out if they have a minimum of $100 in their accounts.

When a blogger cashes out, it takes a minimum of two months wait time for bloggers exclusive to us, and up to four months for bloggers non-exclusive to us. The dates of crediting are automated from the moment they accept the assignment and bloggers are shown the dates for payment before they accept.

The average time taken for our clients to make payment us ranges from 90 to 160 days, but we pay out to our bloggers regardless if the client has made full payment.

What this means, is that for a blogger engaged by Nuffnang, payments that are delayed, if any, are most likely due to external factors like longer waiting times in cheque processing and postal delivery, not internal factors.

Nuffnang and its associate companies maintain a healthy cash in bank balance that is more than sufficient to pay out bloggers whose payments are due.

Nuffnang Dashboard - Payoutv2

Example of screenshot of dates for cashouts

 4. Nuffnang does not exercise editorial control of our bloggers in any of their organic posts

Nuffnang recognises that a blogger’s authenticity is the very foundation of their influence. Their organic posts are what breathes life into their blog.

It is for this purpose that we NEVER exercise editorial control of our blogger’s organic posts.

They are the ones who conceptualise an article, write it, and eventually make the decision to post it.

They are the ones ultimately liable for their actions and words, not Nuffnang, therefore you might expect that they will resist any attempts to anyway.

I hope this post clarifies our internal position on this matter.

I recognise it is Christmas Eve and most people are busy doing last minute shopping and heading off for family dinners. I would like to take this opportunity to wish one and all a very Merry Xmas and Happy New Year in advance.

Ming Shen, Cheo

Amanda Tan
Nuffnang Community Team



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