Nuffnang has always celebrated our birthdays in style, and our 8th birthday bash was certainly no exception.


Our 8th birthday bash was held at Da Paolo Bistro Bar, where we shared an intimate lunch session with bloggers and staff alike. 


The place was done up beautifully in shades of white, gold and silver, the theme of our birthday bash, courtesy of the folks over at Give Fun and Assemble Happinest.






Bloggers were greeted by an infinity backdrop painstakingly prepared over many nights by our advertising operations team.


A close up of the infinity board! The infinity sign comprises of individual photographs of our bloggers.





Pristine white tablecloth? Checked. Classy decorations? Checked. Fresh flowers? Checked. We could not have asked for a more perfect table setting.


The Nuffnang Singapore family out in full force.







While mingling at the reception area, we also had loads of fun at the green screen photobooth set up by none other than Hello Stranger.

The green screen is the first of its kind in Singapore, and it meant that not only were our pictures captured in stills, we also had the priviledge of seeing our silly antics acted out in gifs!







As our bloggers got seated, they were greeted by an inconspicuous box with their name on it. It was actually our 8 blogger essentials! The box was put together by our partners and us as a well-deserved present to our bloggers, comprising of 8 essentials every blogger needs in their blogging journey.

Keen to know more? Hop over to our official dayre account!


Lunch was a hearty affair accompanied by renditions of popular pop songs by the lovely HubbaBubbas.





There were also sweet treats galore from Butter Studios to satisfy our sweet tooth after lunch.


Our first lucky draw which had Bossming more excited than anyone else.


It saw Velda walking away with a Philips Handheld Steamer…


…While Nadnut found herself winning the Philips Air Purifier!


Soap making activity commenced after lunch with the Soap Factory as we tried our hand at making our very own soap with The Soap Factory.




Some of our bloggers doing what they do best.




Our second lucky draw where Jessica (more commonly known as Tippytapp) won herself a Philips Noodle Maker!


Becks, on the other hand, won our second prize of Philips Airfryer!


And the grand prize goes to…Juli! The lucky girl won herself a Samsung 27″ Minimalist FHD monitor, no less!

One of the highlights of the day was a video where our bloggers (and now you!) took a peek inside what goes on in a typical nuffies’ day at Nuffnang. Talent and communication, sales, advertising operations, these are the unseen heroes that work together in synergy to keep the company up and running.


As per tradition, Bossming also gave a speech, but with a twist – we wanted to make a collective impact on Instagram! Even if it was just for a while (hurhur).

We prepped for what was to be 70 people, influencers and Nuffies alike, posting our #nuffnang8irthday pictures altogether on Instagram at exactly 3.08p.m!






PicMonkey Collage

You know what they say; there is strength in numbers. At 3.08pm, my newsfeed on Instagram and Facebook slowly flooded with an explosion of #nuffnang8irthday and #nuffnangsg  postings!

PicMonkey Collage

Even those who couldn’t be with us physically posted from different corners of the world!  It was certainly one of the more memorable moments in our history of birthday celebrations.


What’s a birthday without a birthday cake?



It takes many things to build a company; a leap of faith, a sense of fortitude, an unwavering spirit, but most of all a dedicated team that perseveres on even in trying and difficult times.

These people are our staff, our bloggers – and you. These are the people who have allowed Nuffnang to bloom into what it is today. These are the people who have allowed the future we envisioned to become a reality.

From a strength of only 6 people to having over 200 full time employees worldwide, we have traveled far and have much to be grateful for.


Thank you for celebrating our birthdays with us with us through the years, and here’s to the many more (stylish) celebrations to come.

Happy 8th birthday to us!

PS: Check out what our bloggers had to say about the party here!

Bunbunmakeuptips: Dayre

Camerafilmroll: Dayre

Cherylweexh: Dayre

Esther Xie: Blog

Jaynetham: Dayre

Missuschewy:  Blog

Mongabong: Blog

Nadnut: Dayre

Shennyyang: Blog,  Dayre

Thefoodchapter: Blog

Valerie Lim: Dayre

Yinagoh: Dayre

Our official photos are also up on Facebook !

Samantha Koh
Nuffnang Community Team


Dear Community,

I was deeply saddened by the news of Former Prime Minister, Mr Lee Kuan Yew’s passing today.

The Netccentric Group’s heartfelt condolences are with his family, and indeed all Singaporeans today.

Mr Lee Kuan Yew is widely credited as being the founding father of modern Singapore, and I hold the personal belief that without him (and others who followed), Singapore would not have come as far as it has today.

In tribute of his invaluable contributions to the Singapore story, we have mobilised several initiatives to celebrate his lifelong achievements.

  1. For all Singaporean Nuffnang bloggers (all 55,113 of you), we encourage you to log in to your Nuffnang Dashboard, and enable the Tribute to LKY ad unit. This is a non paid ad unit and represents a personal choice entirely, but I do hope to see the entire blogosphere participate in this meaningful and unified gesture.
  2. We also hope that as many of our influencers and bloggers will take to their Twitter, Instagram and Facebook accounts to tweet their condolence/tributary messages, under our suggested hashtag, #THANKYOULKY. Once again, we hope to see a unified response in this area.
  3.,, SG.ChurpChurp, have replaced our default cover banners with a tributary LKY version.
  4. We will also be promoting the use of this hashtag along with tributary images on our mobile blogging platform Dayre, which is popular with many Singaporean users.

I hope you will all agree that he deserves this much and more, for all his years of service, and I encourage us to stand TOGETHER, to show the world what he meant to us.

I thank you in advance for your collective thoughts and prayers.


Best Regards,
Cheo Ming Shen
The Netccentric Group
(Parent Company of Nuffnang, ChurpChurp, Ripplewerkz, Reelity.TV & Dayre)

Amantha Koh
Nuffnang Community Team


Nuffnang is celebrating our 8th birthday and to start the ball rolling here are 8 fun facts about our company:

  1. Nuffies refer to the staff working behind the scenes, while Nuffnangers refer to our bloggers. Don’t mix them up!
  2. Nuffnang is actually a Jaifakan word that means ‘Real Good or Real Cool’
  3. was our first website launched on 27th February 2007.
  4. The launch time was 2.30 a.m because a fortune teller had told Ming that it was the ‘most prosperous’ time to launch Nuffnang.
  5. Our first birthday bash was known as the Pajama Party.
  6. Nuffnang has been recognized in Singapore’s Book of Records as ‘Singapore’s First Blog Advertising Community.’
  7. Timothy and Ming first met across a Pussycat Dolls concert.
  8. When Nuffnang first started, our founders did not even know what an insertion order was. (An Insertion order is a essentially a document that specifics the dates and scope of a media buy, used in print, online and broadcast media.)

(Here’s a heads up: If you are interested in finding out more about our very cool backstory, drop by our official dayre account to find out more for yourself!)

While it has been fun planning for a party, we could not have pulled this off without the generous help and support of our partners:

Official Venue Partner:

Da Paolo Logo

Da Paolo Bistro Bar at Rochester



Escape the hustle and bustle and enjoy alfresco dining at Da Paolo Bistro Bar located at Rochester Road. The stylishly laid back environment and exceptional cuisine makes this an excellent choice for events and celebrations.

Official Photobooth Partner


Hello Stranger Photobooth

 Website/  Facebook


(By Hello Stranger Photobooth)

Touted as one of the best photobooth in Singapore, Hello Stranger uses only the best professional studio lighting and camera systems available. Photos in a flash, instant prints in a flash – Hello Stranger preserves the moments in history for you.

Official Cake Partner:

Butter Studio

Butter Studio



Butter Studios is a Halal Certified bakery that currently has 3 outlets island-wide. From local classic delights such as salted Gula Melaka cupcakes to the usual fan favourites of red velvet cakes, Butter Studios boasts of bakery goodness that is bound to satisfy anyone’s sweet tooth.

Official Event Stylists:

Assemble Happinest - new

Assemble Happinest



Just look at the beautiful set up and decoration done up by Assemble Happinest! Assemble Happinest decorates the venue with lush and fresh flowers according to theme, providing the perfect backdrop to kickstart your special day.


give fun PNG B2

Give Fun

Website/ Facebook


Whether is it planning for wedding, events or parties, you are in safe hands with Give Fun. Providing creative and fun decorations for all types of special occasions with a diverse product range, Give Fun was set up with the humble aim of ‘giving fun to the people’.

Official Performance by live band:


Facebook | Youtube | Instagram

A popular act known for its live performance, HubbaBubbas is a 3 piece acoustic band based in Singapore. The power packed trio delivers electrifying energy and great vibes on stage, performing songs ranging from R&B, Pop, Hip-Hop to Jazz.

Official Fringe Activity Partner

Soap Factory

Soap Factory



Soap Factory is all about fun-loving soaps, lip balms, body lotions and organic liquid soap making lessons. Besides learning how to custom make your own soaps with a variety of designs to choose from, gentle ingredients such as natural shea butter, goat milk and aloe vera soap bases are also used for the skin.

Lucky Draw Partners:








Exclusive 8 Essentials Partners:


This year, the Nuffnang team has put together an exclusive box of 8 essentials; daily necessities for every blogger in their blogging journey. Ranging from eye masks to electronic toothbrushes, it’s the box that covers each and every need, and this was only made possible by the help rendered to us by our lavish sponsors.









GP Batteries




Nescafe Dolce Gusto




With the official birthday bash happening less than a week from now, the party gears have already been set in place and we are ready to conquer the weekend!

Are you excited yet?

Samantha Koh
Nuffnang Community Team

Nuffnang has been proud to collaborate with Creative Eateries to bring a series of promotions in time for the Lunar New Year festivities. Besides being a time for reunion and family time, Chinese New Year has also traditionally been a time to feast and indulge ourselves. We understand and share the same love of food, so here’s how you can pamper yourself and score a great deal:

For the month of March, simply search for the hashtag #Nuffnangsgxcreativeeateries and flash any of the pictures at the designated restaurant to enjoy a free dish on the house!


The bloggers and nuffies having a good time over a meal at Xi Men Ding.


Present the picture above at Xi Men Ding to get a free chicken salad worth $8.90 with every dine-in any day of the week until the end of March.

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A delicious taste of Taiwan in our sunny little island at Eat At Taiwan.


Flashing this picture at Eat At Taiwan gets you a rock salt crispy chicken worth up at $7.90 for free.



For the salmon lovers, don’t miss out on the chance for a side dish of salmon sashimi if you head to Shabuya until the 31st of March.


Seafood lovers will also be delighted to find that the above picture entitles you to a free dish of mussles/claims in wine/cream sauce.


Look at our bloggers and their 12 cm lobster roll!


Rounding up the festivities, simply flash the above picture at Vineyard Restaurant for your very own free delicious seafood soup worth $11!


Spread the joy and bring your loved ones to the restaurants mentioned above for your own free dish today.

Happy feasting!

Samantha Koh
Nuffnang Community Team

cineCinesleisure’s Next Online Sensation is back for the 4th year running and this time it’s bigger and dare we say, better than ever. The contest seeks to identify personalities that have a passion and flair for social media and in representing the different facets of Cineleisure orchard to the youth.

Starting from the 21st of March, challenges will span across 4 different categories ranging from food & entrepreneurship, video and virality, and red carpet ready. Did we mention that one of the challenges is an outfit of the day showcase? If this sounds right up your alley, check out for more information!


Besides being a platform for contestants to showcase their skills and potential, there are also generous prizes up for grabs, with the champion walking away with $2,000 worth of cash prizes and a dedicated result advertisement space in Cathay Cineleisure Orchard for one month. The list goes on, with 5 categories where contestants can walk away with various awards and prizes. 3

This year, the panel of judges include the biggest names in the blogosphere; Xiaxue, one of the most popular female bloggers in Asia Pacific.

Joining the crew is Jayne, who chronicles her daily musings and adventures at, so hop over to see what she has to say about being a judge for CNOS here( hyperlink: )!.

Rounding up the panel is the effusive Don Richmond; not only is he a singer, songwriter, composer and music producer, the talented man still finds time to host over at


With the deadline for registration on 7 March, head over to NOW for your very own chance to live out the social media dream.

See you at the finals!

Madeline Chin
Nuffnang Community Team

Instagram @Nuffnang

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