Hello Nuffnangers,

We’re excited to share this A-MAY-ZING news with you! Nuffnang is proud to be one of the official event partners for Bare Your Sole 2015. *cues confetti*

This year’s event is really special because some of our Bloggerati and nuffies will be joining in the annual walkathon, baring their soles along Palawan Beach, Sentosa!


For the month of May, do catch our very own Qiuting, Kelvin of Cheekiemonkies, Valerie and Mongchin as Bare Your Sole Ambassadors where they share about this incredible cause and what it means to them personally.


Bare Your Sole brings together people from all walks of life to raise awareness for the plight of a large number of people living in poverty without the ability to afford basic amenities, such as shelter or footwear. Funds raised from the 2km and 4km barefoot charity walkathon supports Habitat for Humanity Singapore’s Project HomeWorks programme, which is a local initiative aimed at improving the living conditions of the elderly, the sick and the physically challenged living in one-room flats in Singapore. Over S$300,000 was raised from last year’s edition of Bare Your Sole, where more than 5,000 participants turned up to show their support. 

To spice up this year’s event, Bare Your Sole has come up with an exciting challenge for you to take part in and show your support online!

#daretogobare2015 Challenge

  1. Take a photo or video of your barefoot in a strange/unusual situation.
  2. Upload it on your social media platforms and explain what you’re doing.
  3. Tag 5 friends and dare them to do the  challenge or else donate at

Just 3 simple steps for you to give back to society while having fun as well! The nuffies are always game to take part in such challenges, so here’s our take for the #daretogobare2015 challenge!

If you want to be part of this amazing cause, online registration is now open! Do your part and give back to society by baring your sole this May!

Registration Details

Online registration for Bare Your Sole 2015 is available at Early bird registration has closed but regular registration is still open till 23 May 2015. Tickets* are running out so do register before it’s too late!


  •  Adult – S$40
  • NSF (ages 17-24) / Student (ages 7-21) – S$30
  • Senior citizen (65 and above) – S$30
  • Family of four – S$120

The event pack collection will be held at the Orchard Central groundfloor atrium over 23-24 May, 2015. Counters will be open from 11am to 9pm daily. After you’ve grabbed your goodie bag, find out more about the cause behind Bare Your Sole at the Habitat Singapore booth, buy lucky draw tickets for a chance to win amazing flight and staycation prizes, get a complimentary health check-up by Fitness First and leave with a photo memory at our free photobooth!

Find out more about Bare Your Sole and Habitat for Humanity Singapore:

BYS Facebook –

BYS Twitter – @bareyoursolesg

Instagram – @hfhsg

So we’ll see you on 30th May, Saturday and remember to come baring your sole!

Christina Lau
Nuffnang Community Team


Date: 23rd May 2015, Saturday

Time: 3 p.m to 4.30 p.m

Venue: 23 Kampong Bahru Road #02-02 Singapore 169349

Want to look good working up a sweat? Two words: Pole Dancing.

Read on for the whos and whats of this exciting event!

Who is Studio Sands?

A cosy boutique studio that focuses on fitness as well as pole dancing as an art form, Studio Sands believes that pole dancing provides an escape from our daily routine and an outlet to relieve stress.

With a selection of progressive classes to accommodate to different levels, Studio Sands aims to build a close knit and inclusive community for students.

What is Pole Dancing?

Pole Dancing is an art that combines both fitness and grace at once. Building upon flexibility and strength, pole dancing classes range from simple routines to sophisticated moves such as aerial inverts.

For a glimpse of pole dancing in action, famous pole dancers such as Anastasia Skukhtorova, Bendy Kate and even Greshilov Evgeny demonstrate their prowess on the pole with often gravity defying moves.

Who is coming? 

Our bloggers Fiona and Shenny will be joining this event and if you are a first timer – don’t worry, lessons are conducted with beginners in mind!

As there are only limited slots available, bloggers will be selected at random and only selected bloggers will be notified before 12 May 2015.

Sign up now and take the first step on your pole dancing journey!

Nuffnang Lovin' x Studio Sands

Samantha Koh
Nuffnang Community Team


Nuffnang has always celebrated our birthdays in style, and our 8th birthday bash was certainly no exception.


Our 8th birthday bash was held at Da Paolo Bistro Bar, where we shared an intimate lunch session with bloggers and staff alike. 


The place was done up beautifully in shades of white, gold and silver, the theme of our birthday bash, courtesy of the folks over at Give Fun and Assemble Happinest.






Bloggers were greeted by an infinity backdrop painstakingly prepared over many nights by our advertising operations team.


A close up of the infinity board! The infinity sign comprises of individual photographs of our bloggers.





Pristine white tablecloth? Checked. Classy decorations? Checked. Fresh flowers? Checked. We could not have asked for a more perfect table setting.


The Nuffnang Singapore family out in full force.







While mingling at the reception area, we also had loads of fun at the green screen photobooth set up by none other than Hello Stranger.

The green screen is the first of its kind in Singapore, and it meant that not only were our pictures captured in stills, we also had the priviledge of seeing our silly antics acted out in gifs!







As our bloggers got seated, they were greeted by an inconspicuous box with their name on it. It was actually our 8 blogger essentials! The box was put together by our partners and us as a well-deserved present to our bloggers, comprising of 8 essentials every blogger needs in their blogging journey.

Keen to know more? Hop over to our official dayre account!


Lunch was a hearty affair accompanied by renditions of popular pop songs by the lovely HubbaBubbas.





There were also sweet treats galore from Butter Studios to satisfy our sweet tooth after lunch.


Our first lucky draw which had Bossming more excited than anyone else.


It saw Velda walking away with a Philips Handheld Steamer…


…While Nadnut found herself winning the Philips Air Purifier!


Soap making activity commenced after lunch with the Soap Factory as we tried our hand at making our very own soap with The Soap Factory.




Some of our bloggers doing what they do best.




Our second lucky draw where Jessica (more commonly known as Tippytapp) won herself a Philips Noodle Maker!


Becks, on the other hand, won our second prize of Philips Airfryer!


And the grand prize goes to…Juli! The lucky girl won herself a Samsung 27″ Minimalist FHD monitor, no less!

One of the highlights of the day was a video where our bloggers (and now you!) took a peek inside what goes on in a typical nuffies’ day at Nuffnang. Talent and communication, sales, advertising operations, these are the unseen heroes that work together in synergy to keep the company up and running.


As per tradition, Bossming also gave a speech, but with a twist – we wanted to make a collective impact on Instagram! Even if it was just for a while (hurhur).

We prepped for what was to be 70 people, influencers and Nuffies alike, posting our #nuffnang8irthday pictures altogether on Instagram at exactly 3.08p.m!






PicMonkey Collage

You know what they say; there is strength in numbers. At 3.08pm, my newsfeed on Instagram and Facebook slowly flooded with an explosion of #nuffnang8irthday and #nuffnangsg  postings!

PicMonkey Collage

Even those who couldn’t be with us physically posted from different corners of the world!  It was certainly one of the more memorable moments in our history of birthday celebrations.


What’s a birthday without a birthday cake?



It takes many things to build a company; a leap of faith, a sense of fortitude, an unwavering spirit, but most of all a dedicated team that perseveres on even in trying and difficult times.

These people are our staff, our bloggers – and you. These are the people who have allowed Nuffnang to bloom into what it is today. These are the people who have allowed the future we envisioned to become a reality.

From a strength of only 6 people to having over 200 full time employees worldwide, we have traveled far and have much to be grateful for.


Thank you for celebrating our birthdays with us with us through the years, and here’s to the many more (stylish) celebrations to come.

Happy 8th birthday to us!

PS: Check out what our bloggers had to say about the party here!

Bunbunmakeuptips: Dayre

Camerafilmroll: Dayre

Cherylweexh: Dayre

Esther Xie: Blog

Jaynetham: Dayre

Missuschewy:  Blog

Mongabong: Blog

Nadnut: Dayre

Shennyyang: Blog,  Dayre

Thefoodchapter: Blog

Valerie Lim: Dayre

Yinagoh: Dayre

Our official photos are also up on Facebook !

Samantha Koh
Nuffnang Community Team


Dear Community,

I was deeply saddened by the news of Former Prime Minister, Mr Lee Kuan Yew’s passing today.

The Netccentric Group’s heartfelt condolences are with his family, and indeed all Singaporeans today.

Mr Lee Kuan Yew is widely credited as being the founding father of modern Singapore, and I hold the personal belief that without him (and others who followed), Singapore would not have come as far as it has today.

In tribute of his invaluable contributions to the Singapore story, we have mobilised several initiatives to celebrate his lifelong achievements.

  1. For all Singaporean Nuffnang bloggers (all 55,113 of you), we encourage you to log in to your Nuffnang Dashboard, and enable the Tribute to LKY ad unit. This is a non paid ad unit and represents a personal choice entirely, but I do hope to see the entire blogosphere participate in this meaningful and unified gesture.
  2. We also hope that as many of our influencers and bloggers will take to their Twitter, Instagram and Facebook accounts to tweet their condolence/tributary messages, under our suggested hashtag, #THANKYOULKY. Once again, we hope to see a unified response in this area.
  3.,, SG.ChurpChurp, have replaced our default cover banners with a tributary LKY version.
  4. We will also be promoting the use of this hashtag along with tributary images on our mobile blogging platform Dayre, which is popular with many Singaporean users.

I hope you will all agree that he deserves this much and more, for all his years of service, and I encourage us to stand TOGETHER, to show the world what he meant to us.

I thank you in advance for your collective thoughts and prayers.


Best Regards,
Cheo Ming Shen
The Netccentric Group
(Parent Company of Nuffnang, ChurpChurp, Ripplewerkz, Reelity.TV & Dayre)

Amantha Koh
Nuffnang Community Team


Nuffnang is celebrating our 8th birthday and to start the ball rolling here are 8 fun facts about our company:

  1. Nuffies refer to the staff working behind the scenes, while Nuffnangers refer to our bloggers. Don’t mix them up!
  2. Nuffnang is actually a Jaifakan word that means ‘Real Good or Real Cool’
  3. was our first website launched on 27th February 2007.
  4. The launch time was 2.30 a.m because a fortune teller had told Ming that it was the ‘most prosperous’ time to launch Nuffnang.
  5. Our first birthday bash was known as the Pajama Party.
  6. Nuffnang has been recognized in Singapore’s Book of Records as ‘Singapore’s First Blog Advertising Community.’
  7. Timothy and Ming first met across a Pussycat Dolls concert.
  8. When Nuffnang first started, our founders did not even know what an insertion order was. (An Insertion order is a essentially a document that specifics the dates and scope of a media buy, used in print, online and broadcast media.)

(Here’s a heads up: If you are interested in finding out more about our very cool backstory, drop by our official dayre account to find out more for yourself!)

While it has been fun planning for a party, we could not have pulled this off without the generous help and support of our partners:

Official Venue Partner:

Da Paolo Logo

Da Paolo Bistro Bar at Rochester



Escape the hustle and bustle and enjoy alfresco dining at Da Paolo Bistro Bar located at Rochester Road. The stylishly laid back environment and exceptional cuisine makes this an excellent choice for events and celebrations.

Official Photobooth Partner


Hello Stranger Photobooth

 Website/  Facebook


(By Hello Stranger Photobooth)

Touted as one of the best photobooth in Singapore, Hello Stranger uses only the best professional studio lighting and camera systems available. Photos in a flash, instant prints in a flash – Hello Stranger preserves the moments in history for you.

Official Cake Partner:

Butter Studio

Butter Studio



Butter Studios is a Halal Certified bakery that currently has 3 outlets island-wide. From local classic delights such as salted Gula Melaka cupcakes to the usual fan favourites of red velvet cakes, Butter Studios boasts of bakery goodness that is bound to satisfy anyone’s sweet tooth.

Official Event Stylists:

Assemble Happinest - new

Assemble Happinest



Just look at the beautiful set up and decoration done up by Assemble Happinest! Assemble Happinest decorates the venue with lush and fresh flowers according to theme, providing the perfect backdrop to kickstart your special day.


give fun PNG B2

Give Fun

Website/ Facebook


Whether is it planning for wedding, events or parties, you are in safe hands with Give Fun. Providing creative and fun decorations for all types of special occasions with a diverse product range, Give Fun was set up with the humble aim of ‘giving fun to the people’.

Official Performance by live band:


Facebook | Youtube | Instagram

A popular act known for its live performance, HubbaBubbas is a 3 piece acoustic band based in Singapore. The power packed trio delivers electrifying energy and great vibes on stage, performing songs ranging from R&B, Pop, Hip-Hop to Jazz.

Official Fringe Activity Partner

Soap Factory

Soap Factory



Soap Factory is all about fun-loving soaps, lip balms, body lotions and organic liquid soap making lessons. Besides learning how to custom make your own soaps with a variety of designs to choose from, gentle ingredients such as natural shea butter, goat milk and aloe vera soap bases are also used for the skin.

Lucky Draw Partners:








Exclusive 8 Essentials Partners:


This year, the Nuffnang team has put together an exclusive box of 8 essentials; daily necessities for every blogger in their blogging journey. Ranging from eye masks to electronic toothbrushes, it’s the box that covers each and every need, and this was only made possible by the help rendered to us by our lavish sponsors.









GP Batteries




Nescafe Dolce Gusto




With the official birthday bash happening less than a week from now, the party gears have already been set in place and we are ready to conquer the weekend!

Are you excited yet?

Samantha Koh
Nuffnang Community Team

Instagram @Nuffnang

Nuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram Photo
Nuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram Photo
Nuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram Photo
Nuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram PhotoNuffnang Instagram Photo



Latest PostRSS