For all you fashion curious cats out there, we’ve got some exclusive Digital Fashion Week Insiders’ scoop just for you ;)

We went behind-the-scenes to have a quick chat with some of your favourite Singaporean social media influencers, and here is what they have to say about Digital Fashion Week 2014!


Melody: “I’m really looking forward to having a good time with the A-list crowd over fashion, food and drinks! The local fashion designers that I’m excited to see will be Max Tan because of his innovation and Feist Heist because she’s such a cool girl!”


Photos credit to: Melody, FeistHeist, Max Tan


Jessica: “I’m excited to catch the world’s oldest supermodel, Carmen, strutting her stuff down the runway because it’s amazing that she’s still in top form! I’m eager to see what Pauline Ning and Era Ora, because their designs are so loud and unique.”


Photos credited to: Jessica, Pauline Ning, Era Ora


Irina: “It’s going to be really fascinating for me as I will be on the other side of the runway watching, instead of sashaying down it! The designers that caught my attention are Kae Hana because the designs are so cute, and Sunday Shop whose style is definitely in sync with mine. I also personally love and support Yesah, because it’s so out of the ordinary and I wish for it to be a style that everyone isn’t afraid to adopt in future.


Photos credits to: Irina, Kae Hana, Sundays Shop


Jayne: “Like everyone else, I’m super curious about how Carmen is going to work the stage! I’m quite sure that her presence and attitude on the runway is going to be exceptional, because of her extensive experience. It’s going to be quite sensational! I hope to meet her in person! A few of the designers that really appeal to me would definitely include Max Tan, Thomas Wee, Pauline Ning and Youyou because their styles are very clean and minimalistic – something that really resonates with my own personal style.”


Photos credit to: Jayne, Digital Fashion Week, Youyou


Amanda: “I’m really thrilled to having exclusive access to a huge fashion event like this, and sharing the exhilarating moments with my lovely followers of course! Local designers that I feel are really similar to my personal style include Kae Hana and Sunday Shop because of their bold and decadent flair. Yesah also really stands out to me because it’s so cheeky and quirky!”


Photo credit to: Yesah


Valerie: “What is really interesting for me is being able to understand all of the designers’ creative processes and inspirations behind their creations! Being a Digital Fashion Week Insider not only lets me interact with fellow fashionistas and fashion designers, but I also get to show my followers what’s happening live too! Because I’m partial to black, Max Tan and Depression really appeals to me. Yesah and Kae Hana are both really striking to me because it’s so outrageous and vibrant!”


Photo credit to: Valerie, Depression

With Digital Fashion Week drawing closer, we simply just can’t wait!

As you guys know, Nuffnang has several regional offices including Malaysia, Thailand, and even Australia! Because this is such a head-spinning affair, we absolutely HAD to invite a few of our gorgeous personalities to join us at Digital Fashion Week too. They include the alluring Willabelle and Chloe from Australia, dazzling Kim Jones and David from Philippines, charming Linda and Ashley from Malaysia, charismatic Baobao from China, and stunning Belle from Thailand!

Remember to follow all these fabulous personalities and Singapore’s very own social media influencers for exclusive behind-the-scenes coverage! And don’t forget to check out Digital Fashion Week’s official website for the live streaming of the event!

Till then ;) #nuffnangxDFW

Li Lin Tan
Nuffnang Community Team


For all you fashionistas out there, Nuffnang is psyched to announce that we’re the Official Social Media Partner for Digital Fashion Week Singapore 2014! Mark your calendars, because this showcase is taking place from October 31 to November 3 2014 at National Design Centre.

If you haven’t heard of Digital Fashion Week, it is the ONLY fashion event that promotes the best of homegrown fashion designers through events and digital platforms. Now running in its third year, Digital Fashion Week is an annual event that takes place in Singapore and Bangkok.

Last year’s head spinning affair saw the star appearance of supermodel Naomi Campbell, and for the first time ever – Asia’s first live “Tweetwalk” show with Twitter! This is where pictures of every look were shared before hitting the runway, and viewers were able to buy these looks straight from the show via’s Marketplace. Local designers showcasing their designs included Good Company, Foreword and Al&Alicia.

And this year, our very own emerging and established designers include Max Tan, Depression and Feist Heist.


In hopes to better connect and engage global audiences with UK’s arts and culture, Digital Fashion Week is collaborating with the British Council and British High Commission to present ‘European Exchange’ as the theme for this year.

So, you betcha this will be one stellar occasion!

The who’s who of the fashion world will be gracing us with their presence. This includes UK designers Fyodor Golan and Cristiano Burani who created exclusive pieces just for this event, and winners of Asia’s Next Top Model and America’s Next Top Model, Sheena Liam and Jourdan Miller. Last but not least, Carmen Dell’Orefice – the world’s oldest supermodel (83 years old!) and runway regular, who once famously declared, “If I die, it will be with my high heels on.” She will be opening for Digital Fashion Week Singapore whilst donning local designer Max Tan’s creations

aAnd as if the dazzling fashion extravaganza and major star wattage isn’t enough, Nuffnang is excited to present our top tier social media influencers from 9 different countries to be Digital Fashion Week’s exclusive #DFWinsiders – who will be given exclusive access to the runway shows, parties and so much more! Catch them live on the official Digital Fashion Week website, and on their social media accounts where you get to watch what goes on behind-the-scenes.

#DFWInsider Collage - revised

To top it all off, you can get up-close and personal with the A-list crowd and social media influencers on Google+ Hangouts.

It is one helluva event filled with glitz, glamour and gorgeous people! Meanwhile, we will be slowly revealing which of our social media influencers right here: Facebook, Instagram, Twitter. Don’t forget to check out Digital Fashion Week’s accounts as well: Facebook, Instagram, Twitter, and Youtube.

Ps. we heard that lucky followers get to win tickets to the runway shows and who knows, you might even get cosy with your favourite social media influencer!

Venice Ng
Nuffnang Community Team

Bloggerati by Nuffnang

P1050411 (1)Nuffnang top bloggers gathered for an exciting night of activities, good food and great company for Bloggerati Launch Party! What’s Bloggerati you might ask? Bloggerati by Nuffnang works with top bloggers from Nuffnang community and closely manage their successful brand partnerships, media relations and professional development.

Living Room @ The Arts House

We celebrated this milestone at a gorgeous looking venue!


Don’t mistake The Arts House for just another art gallery! Occupying the almost 200-year-old building that was Singapore’s first Parliament House, The Arts House since its opening in 2004 has been playing an active role in the Singapore arts and creative scene. They have rooms that are cosy, like The Living Room, where we held our Bloggerati Launch Party.


The Arts House supports and presents programmes and festivals that aim to develop and promote literary arts in Singapore, which makes it a great place for a cosy event, conference or even a recital! The place had an amazing ambiance which was perfect for Bloggerati Launch Party.

The Arts House:

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Hello Strangers Photo Booth

What’s a party without photos-taking and photobooth? Thanks to the lovely folks at Hello Stranger, some of the Bloggerati Personalities and nuffies had their go as the covergirl/coverguy for  the exclusive “BLOGGERATI magazine”! How cool can that be? We can pass off as the new-age celebrities, can’t we? ;)

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Fun times with the lovely nuffies and Bloggerati Personalities! Full album can be found here, also free to check out the following hashtags on instagram #nuffnangxhellostranger #hellostrangerphotobooth to take a look at the photos taken :)

Hello Stranger Photo Booth:

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Maketh Project

We invited the good people at the Maketh Project to showcase the art of handmade leather crafting! The Bloggerati Personalities had a good time personalizing their very own leather name card holders:


Want to get your hands dirty and create your own personalized lather products for yourself or your loved ones? Head over to Maketh Project for their “pay-as-you-use” workshop! Prices start from $37.90 onward, which includes the rental of tools and materials used (leather used and spare parts/accessories).  It is definitely a great place to spend time crafting a personalized gift for that special someone!


To get inspirations for leather crafts, Maketh Project:

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Orange Clove Catering

They say it’s a sin to post food pictures before meal time or late at night. Apologies if you are looking at it now at night! We had lovely customized canapes menu specially prepared by Orange Clove Catering that night!


We had a wide variety of food which includes Tapas (we look the Smokes Salmon with Cream Cheese & Asparagus!), Salad platter, Premium Sushi Platter, Hot Entrees (a shout-out to the delicious baked Scallop Rockefellar and Shish Tawook Grilled Chicken Kebab). Not forgetting the pretty desserts of macaroons and cheese cakes to end the night!

Orange Clove Catering customizes menus for your special occasion!


Orange Clove Catering:

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Fiona Treadwell Floristry

Last but not least, the sweet smelling fragrance from Fiona Treadwell Floristry’s flora pieces perfected the ambiance at the party. Fiona Treadwell Floristry customizes every bouquet to suit the bride or the recipient. There will never be two of the same bouquets! Apart from floral arrangements, she also provides decors and prop rentals to create a more wholesome and complete look for the venue.


Her handmade take-me-home tins and cacti won the heart of many. Everyone could not resist taking home those pretty take-me-home tins! Not forgetting, the debut of a backdrop that was curated by Fiona. Our personalities couldn’t help but to take loads of photos!


Fiona Treadwell:

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The night couldn’t have been possible without the contributions of every individual. Once again, we would like to thank our partners for the great effort put into this event. Not forgetting the hardworking nuffies and our Bloggerati Personalities who took time off a Sunday evening for this significant event.P1050415

Follow us and stay tuned to Nuffnang SG official blog, Facebook, Twitter & Instagram for future updates as we embark on this new journey with our Bloggerati Personalities…

Madeline Chin
Nuffnang Community Team

Many of you have came across the ALS Ice bucket challenge on social media; some have attempted the challenge, some have donated while some, just enjoyed the entertainment.

But do you have any idea on what ALS is really about and why the ice bucket challenge? :)

What is ALS exactly?
Amyotrophic Lateral Sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. This progressive degeneration of the motor neurons in ALS will eventually lead people to their death.  (

So why the ICE BUCKET challenge?
The ice bucket is not for-show but instead, it mimics the nerve-jamming motion (when the ice cold water poured on you) that one would feel if they have ALS!

Well, on less serious note, here are some of the challenges attempted by our bloggers and the nuffies!!!!
Different people, different locations but one goal in mind – The ALS Ice Bucket challenge. Isn’t it exciting?! :D

Awesome Nuffies at Nuffnang’s roof top!

Rachell Tan, a DIY and lifestyle blogger ( that refuses to waste water hence she went to kids water park! How creative, Rachell!

Soh Pei Shi, the dainty and tiny lifestyle blogger who did it in her own bathroom!
Check out her blog post here :

The brother dual, Ben and Randy, who blogs individually decided to do it at their corridors!
Check out Ben’s blog :
Check out Randy’s blog :

Our client, Vulcan Post also attempted the challenge! Here’s their take on the challenge:

Funniest ALS Ice Bucket Challenge that got us nuffies laughing!! :

Coolest  ALS Ice Bucket Challenge goes to : Paul Bissonnette!!

If you’re interested in finding out more or would like to make a donation, head on to!!

To end the post, here’s a quote to share:
“The best gift to give, is to give”

Venice Ng
Nuffnang Community Team

Remember our last post, whereby bloggers were invited to a day of fun with Superfly Monkey Dragons?

Here’s an update of what we did during the workshop and how everyone enjoyed themselves! Who doesn’t like the random exercise that we get from doing something fun like parkour.

So I guess the very first question would be WHO or WHAT is Superfly Monkey Dragons?

The Superfly Monkey Dragons is a Parkour Freerunning Academy & Agency that offers progressive instruction in the Philosophy and Practice of Parkour.

In their academy, they believe that Parkour is more than just physical discipline, “Parkour is for everybody” is what they believe in, and it’s about overcoming obstacles, focusing on the development of the mind, body and spirit!

Without further ado, read on to find out what we did during the workshop!

Practically most of us who attended the workshop knew nothing about parkour, maybe heard of it, watched some videos off youtube about parkour, but we’ve never had a go at doing it before! We really didn’t know what we were getting ourselves into at the start.

Of course videos made everything look easy. Even magic tricks looked easy on Youtube!

If you remember, parkour is when you see people jumping and climbing (not the proper terms) over walls, and railings, and well.. Practically jumping everywhere!

Parkour actually trains a lot of core muscles and, GUTS. Most girls lose it as we age, we used to be able to jump everywhere at the playground and climb everything that was tall, but, as we grow older, and realize what pain is, we stop exploring.

It’s about learning our limits, capabilities and potential. Courage is what you’ll be able to develop as you learn to manage and overcome fears, and build your physical power. You’ll remember the joy of discovery you had as a child, learning to crawl, run, climb and jump, parts and parcel of learning parkour, rediscovering the simplicity of motions.

The young and enthusiastic coaches guide you through the whole course, making sure that you don’t fall or break any bones. They encourage you when you lack the courage and push you when they think you have the potential to go further.

Instead of all the writings, here’s letting the pictures do the talking!

20140712-IMG_4834 ©2014 Remus Devin Koh Photography



©2014 Remus Devin Koh Photography

Our bloggers and staff that participated in this workshop did more than just a short conditioning; we worked every muscle in our bodies, woke up every sense in our bodies and made many new friends. Have you ever seen an introduction done that was this cool? Everyone was on fours, self-introducing themselves, getting used to the idea of needing all your limbs in parkour.

Closed our eyes whilst doing knee high jumps, heightening all our senses, listening to our surroundings, connecting to the people around us.



©2014 Remus Devin Koh Photography

Wall Climbs – definitely wasn’t anything easy for the girls. Having to hang onto the wall (for dear life), however, the guys went from the “high” wall to the higher wall, conquering each part as though it was peanuts. Ambry, the female coach, showed the girls, it’s not about the size, anyone can climb high walls with enough practice and determination!

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©2014 Remus Devin Koh Photography

Exercising the legs with precision jumps by coach Ben, after all the arm muscles used during the wall climb. Had a small game that was called “Hot Lava” and even spiced it up by omitting conversations! Lasted till the last person dropped off the ledge right at the last step! It involved trust, team work and attention to surrounding, knowing each other’s movements.


©2014 Remus Devin Koh Photography

Jumping railings always seemed cool right? And now, we’ve put a name to this technique, vaulting. This segment was taught by Coach Nick, having all the other coaches assisting as the group splits into smaller pairs to try out this interesting technique. It might be just a few of us, or more, but we did have the fear of falling as we tried vaulting, and the coaches assisted us well!

Definitely the day was a hectic and fruitful day, and many of us probably went home with muscle aches and maybe some bruising, but I believe that all our bloggers would agree it was worth the experience. We finally know how much effort goes into that effortless looking vaults and jumps! To sum up this experience, watch this video done up by Superfly Monkey Dragons.

Once again, thank you Superfly Monkey Dragon for having Nuffnang for this workshop! It was a great experience!

Want to know how the bloggers felt about the workshop? Want to know what’s in it for you? Check out their blogs!!

ClaressaKa Man Jasmine Victorina Tiffany Tim

Do stay tuned to Nuffnang’s blog as we open out workshops to bloggers like yourselves!

Madeline Chin
Nuffnang Community Team

Instagram @Nuffnang

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