Photos credit: Misstamchiak

We noticed that there’s a new generation of Singaporean young hawkers who has been breathing new life into our dying hawker food culture.

These ‘hawkerpreneurs’ have created such a huge buzz because of their resilience in the face of tumultuous circumstances. Think about the tough hours, harsh work environments, and the lack of the corporate world’s glamour – all in a bid to pursue their passion, and to preserve Singapore’s rich hawker heritage whilst putting their own spin on it.

Which makes all wonder: WHY do they do it?! Why did they choose to give up the cushy corporate world to spend the rest of their lives mastering a particular craft? These talented hawkers under the age of 35 have been the talking point of our diligent food bloggers – and here, we unravel the mystery behind their motivations down this unorthodox path.

Photo credit: Misstamchiak

1.       Preserving a dying trend of old recipes

23 year old Douglas of Fishball Story shares about how his grandmother’s handmade fishballs ignited his passion to share the authenticity and taste of real handmade fishballs.

Photo credit: A Noodle Story

2. Marrying the best of two culinary techniques

Singapore’s first and only Singapore style ramen served up at A Noodle Story, is the brainchild of a pair of chefs who trained at Shatec, who both has worthy experience at some of the best restaurants in Singapore. They were sorely disappointed by the standards of the noodles available and the exorbitant prices charged in the market, and hence decided to create the ultimate Noodle dish inspired by modern European techniques and Asian flavours.

3. Offering a healthier option for working Singaporeans

With decades of experience at swanky restaurants, Gary Lum noticed that there was a lack of health-conscious options for office workers especially when it came to comforting soups – hence, starting up The Soup Bar.


Photo credit: The Soup Bar, ieatishootipost

4.  Bringing the Hipster to Hawker

Another highly raved hipster hawker stall is Truly Curry Rice, opened by Joel and Denice who gave up their trading jobs. Passionate about Hainanese Curry Rice and armed with a belief that they will yield greater profits in the future, they are using home recipes passed down from generations before them.

Photo credit: ieatishootipost

5. Continuing a family legacy

Third generation hawker Ruifang took over 545 Whampoa Prawn Noodles from her grandfather, as she realized that her real calling in life was to continue the family legacy. It’s heartening to know that she finds so much more satisfaction and fulfillment doing this than sitting behind the desk.

Photo credit: Misstamchiak

6. Expressing filial gratitude

26 year old Boon Leng is taking over his grandparents’ and parents’ business, Hock Kee Bird’s Nest Drinks Drinks that originally started in the 1950s with only a pushcart. As helping out at the stall was a big part of his joyful childhood, he decided to open a permanent stall.

7. Enlightening about the essence of handmade products

Second generation hawker Richard gave up his mechanical engineering job to continue his family business Teochew Handmade Pau, armed with his vision to continue the legacy of traditional quality bakery products.

8. Slogging it out with a kaki

Together with his old army buddy Ah Wee, Adrian decided they needed a change from their tiresome and lackluster corporate careers. They serve up Adrian’s grandmother’s kickass secret recipe at Old Bibik’s Famous Peranakan Rendang, which is prepared daily from scratch.

9. Tracing the roots of their food

Former cabin crew Gerald and Julyn, decided to settle down and continue her father’s Hokkien Mee business Penang Kia which originated from Penang.

So be sure to support our local hawker heroes and check them out over this week! Bon appetite ;)

Li Lin Tan
Nuffnang Community Team


m1 fringe fest

We’re excited to announce that our friends The Necessary Stage are once again presenting the M1 Singapore Fringe Festival! Running for its 11th year, the festival will be on from 14th to 25th January 2015 across several venues.



Themed around Art and Loss, the 2015 festival will feature a total of 18 events from 8 countries. And for the first time in its history, the Festival will see a fresh direction as a new Artistic director — theatre-maker and educator Sean Tobin — takes over the reins.

In line with its twin purpose of innovation and discussion, 2015’s Festival also seeks to forge new relationships with emerging and established artists, so as to encourage the ongoing developments and refining of art-making practices of independent artists on the fringe.

Loss is an intimately familiar concept that is an inevitable part of our human experience, and art is a medium that can be used as a form of remembrance, and also a catharsis in creation. As Tobin expresses, “We have all lost stuff. So let’s come together to laugh, blush, cry and cringe about it. Let’s retrace, regret and recreate.”


Tickets are on sale from SISTIC, and are priced at $19 and $22 excluding ticketing charges. M1 staff and customers will also enjoy an exclusive 20% discount off all tickets until the end of the festival!

If you want to get a glimpse into what’s in store at the Fringe 2015, or are keen in learning more about the process of art-making, come along for Reimagining Singapore Theatre on 22nd November 2014 from 3 to 4.30pm. Join in on this lively discussion about the artists’ inspirations, challenges and strategies, which will be moderated by Tobin.

Also, if you’re an aspiring theatre practitioner or student, here’s your chance to get a first-hand experience of the unique devising methodology developed by Alvin Tan and Haresh Sharma! The Devising Masterclass with both artists is to be held from 17th to 18th January 2015 at Esplanade Rehearsal Studio, and the deadline for registration is on 2nd December 2014. Don’t wait to sign up for this opportunity!

Get involved and join M1 Singapore Fringe Festival, as it examines and excavates different interpretations of the relationship between Art and Loss. Follow them on Facebook and Twitter for more information and updates!

Li Lin Tan
Nuffnang Community Team

For all you fashion curious cats out there, we’ve got some exclusive Digital Fashion Week Insiders’ scoop just for you ;)

We went behind-the-scenes to have a quick chat with some of your favourite Singaporean social media influencers, and here is what they have to say about Digital Fashion Week 2014!


Melody: “I’m really looking forward to having a good time with the A-list crowd over fashion, food and drinks! The local fashion designers that I’m excited to see will be Max Tan because of his innovation and Feist Heist because she’s such a cool girl!”


Photos credit to: Melody, FeistHeist, Max Tan


Jessica: “I’m excited to catch the world’s oldest supermodel, Carmen, strutting her stuff down the runway because it’s amazing that she’s still in top form! I’m eager to see what Pauline Ning and Era Ora, because their designs are so loud and unique.”


Photos credited to: Jessica, Pauline Ning, Era Ora


Irina: “It’s going to be really fascinating for me as I will be on the other side of the runway watching, instead of sashaying down it! The designers that caught my attention are Kae Hana because the designs are so cute, and Sunday Shop whose style is definitely in sync with mine. I also personally love and support Yesah, because it’s so out of the ordinary and I wish for it to be a style that everyone isn’t afraid to adopt in future.


Photos credits to: Irina, Kae Hana, Sundays Shop


Jayne: “Like everyone else, I’m super curious about how Carmen is going to work the stage! I’m quite sure that her presence and attitude on the runway is going to be exceptional, because of her extensive experience. It’s going to be quite sensational! I hope to meet her in person! A few of the designers that really appeal to me would definitely include Max Tan, Thomas Wee, Pauline Ning and Youyou because their styles are very clean and minimalistic – something that really resonates with my own personal style.”


Photos credit to: Jayne, Digital Fashion Week, Youyou


Amanda: “I’m really thrilled to having exclusive access to a huge fashion event like this, and sharing the exhilarating moments with my lovely followers of course! Local designers that I feel are really similar to my personal style include Kae Hana and Sunday Shop because of their bold and decadent flair. Yesah also really stands out to me because it’s so cheeky and quirky!”


Photo credit to: Yesah


Valerie: “What is really interesting for me is being able to understand all of the designers’ creative processes and inspirations behind their creations! Being a Digital Fashion Week Insider not only lets me interact with fellow fashionistas and fashion designers, but I also get to show my followers what’s happening live too! Because I’m partial to black, Max Tan and Depression really appeals to me. Yesah and Kae Hana are both really striking to me because it’s so outrageous and vibrant!”


Photo credit to: Valerie, Depression

With Digital Fashion Week drawing closer, we simply just can’t wait!

As you guys know, Nuffnang has several regional offices including Malaysia, Thailand, and even Australia! Because this is such a head-spinning affair, we absolutely HAD to invite a few of our gorgeous personalities to join us at Digital Fashion Week too. They include the alluring Willabelle and Chloe from Australia, dazzling Kim Jones and David from Philippines, charming Linda and Ashley from Malaysia, charismatic Baobao from China, and stunning Belle from Thailand!

Remember to follow all these fabulous personalities and Singapore’s very own social media influencers for exclusive behind-the-scenes coverage! And don’t forget to check out Digital Fashion Week’s official website for the live streaming of the event!

Till then ;) #nuffnangxDFW

Li Lin Tan
Nuffnang Community Team


For all you fashionistas out there, Nuffnang is psyched to announce that we’re the Official Social Media Partner for Digital Fashion Week Singapore 2014! Mark your calendars, because this showcase is taking place from October 31 to November 3 2014 at National Design Centre.

If you haven’t heard of Digital Fashion Week, it is the ONLY fashion event that promotes the best of homegrown fashion designers through events and digital platforms. Now running in its third year, Digital Fashion Week is an annual event that takes place in Singapore and Bangkok.

Last year’s head spinning affair saw the star appearance of supermodel Naomi Campbell, and for the first time ever – Asia’s first live “Tweetwalk” show with Twitter! This is where pictures of every look were shared before hitting the runway, and viewers were able to buy these looks straight from the show via’s Marketplace. Local designers showcasing their designs included Good Company, Foreword and Al&Alicia.

And this year, our very own emerging and established designers include Max Tan, Depression and Feist Heist.


In hopes to better connect and engage global audiences with UK’s arts and culture, Digital Fashion Week is collaborating with the British Council and British High Commission to present ‘European Exchange’ as the theme for this year.

So, you betcha this will be one stellar occasion!

The who’s who of the fashion world will be gracing us with their presence. This includes UK designers Fyodor Golan and Cristiano Burani who created exclusive pieces just for this event, and winners of Asia’s Next Top Model and America’s Next Top Model, Sheena Liam and Jourdan Miller. Last but not least, Carmen Dell’Orefice – the world’s oldest supermodel (83 years old!) and runway regular, who once famously declared, “If I die, it will be with my high heels on.” She will be opening for Digital Fashion Week Singapore whilst donning local designer Max Tan’s creations

aAnd as if the dazzling fashion extravaganza and major star wattage isn’t enough, Nuffnang is excited to present our top tier social media influencers from 9 different countries to be Digital Fashion Week’s exclusive #DFWinsiders – who will be given exclusive access to the runway shows, parties and so much more! Catch them live on the official Digital Fashion Week website, and on their social media accounts where you get to watch what goes on behind-the-scenes.

#DFWInsider Collage - revised

To top it all off, you can get up-close and personal with the A-list crowd and social media influencers on Google+ Hangouts.

It is one helluva event filled with glitz, glamour and gorgeous people! Meanwhile, we will be slowly revealing which of our social media influencers right here: Facebook, Instagram, Twitter. Don’t forget to check out Digital Fashion Week’s accounts as well: Facebook, Instagram, Twitter, and Youtube.

Ps. we heard that lucky followers get to win tickets to the runway shows and who knows, you might even get cosy with your favourite social media influencer!

Venice Ng
Nuffnang Community Team

Bloggerati by Nuffnang

P1050411 (1)Nuffnang top bloggers gathered for an exciting night of activities, good food and great company for Bloggerati Launch Party! What’s Bloggerati you might ask? Bloggerati by Nuffnang works with top bloggers from Nuffnang community and closely manage their successful brand partnerships, media relations and professional development.

Living Room @ The Arts House

We celebrated this milestone at a gorgeous looking venue!


Don’t mistake The Arts House for just another art gallery! Occupying the almost 200-year-old building that was Singapore’s first Parliament House, The Arts House since its opening in 2004 has been playing an active role in the Singapore arts and creative scene. They have rooms that are cosy, like The Living Room, where we held our Bloggerati Launch Party.


The Arts House supports and presents programmes and festivals that aim to develop and promote literary arts in Singapore, which makes it a great place for a cosy event, conference or even a recital! The place had an amazing ambiance which was perfect for Bloggerati Launch Party.

The Arts House:

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Hello Strangers Photo Booth

What’s a party without photos-taking and photobooth? Thanks to the lovely folks at Hello Stranger, some of the Bloggerati Personalities and nuffies had their go as the covergirl/coverguy for  the exclusive “BLOGGERATI magazine”! How cool can that be? We can pass off as the new-age celebrities, can’t we? ;)

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Fun times with the lovely nuffies and Bloggerati Personalities! Full album can be found here, also free to check out the following hashtags on instagram #nuffnangxhellostranger #hellostrangerphotobooth to take a look at the photos taken :)

Hello Stranger Photo Booth:

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Maketh Project

We invited the good people at the Maketh Project to showcase the art of handmade leather crafting! The Bloggerati Personalities had a good time personalizing their very own leather name card holders:


Want to get your hands dirty and create your own personalized lather products for yourself or your loved ones? Head over to Maketh Project for their “pay-as-you-use” workshop! Prices start from $37.90 onward, which includes the rental of tools and materials used (leather used and spare parts/accessories).  It is definitely a great place to spend time crafting a personalized gift for that special someone!


To get inspirations for leather crafts, Maketh Project:

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Orange Clove Catering

They say it’s a sin to post food pictures before meal time or late at night. Apologies if you are looking at it now at night! We had lovely customized canapes menu specially prepared by Orange Clove Catering that night!


We had a wide variety of food which includes Tapas (we look the Smokes Salmon with Cream Cheese & Asparagus!), Salad platter, Premium Sushi Platter, Hot Entrees (a shout-out to the delicious baked Scallop Rockefellar and Shish Tawook Grilled Chicken Kebab). Not forgetting the pretty desserts of macaroons and cheese cakes to end the night!

Orange Clove Catering customizes menus for your special occasion!


Orange Clove Catering:

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Fiona Treadwell Floristry

Last but not least, the sweet smelling fragrance from Fiona Treadwell Floristry’s flora pieces perfected the ambiance at the party. Fiona Treadwell Floristry customizes every bouquet to suit the bride or the recipient. There will never be two of the same bouquets! Apart from floral arrangements, she also provides decors and prop rentals to create a more wholesome and complete look for the venue.


Her handmade take-me-home tins and cacti won the heart of many. Everyone could not resist taking home those pretty take-me-home tins! Not forgetting, the debut of a backdrop that was curated by Fiona. Our personalities couldn’t help but to take loads of photos!


Fiona Treadwell:

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The night couldn’t have been possible without the contributions of every individual. Once again, we would like to thank our partners for the great effort put into this event. Not forgetting the hardworking nuffies and our Bloggerati Personalities who took time off a Sunday evening for this significant event.P1050415

Follow us and stay tuned to Nuffnang SG official blog, Facebook, Twitter & Instagram for future updates as we embark on this new journey with our Bloggerati Personalities…

Madeline Chin
Nuffnang Community Team

Instagram @Nuffnang

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